Diageo Leans Into Super-Premium With Acquisition of Don Papa Rum

Diageo is deepening its roster of top-tier brands in reaching an agreement to acquire super-premium dark rum label Don Papa Rum for an initial fee of $281.5 million, the company announced today.

Diageo buys Don Papa rum brand for initial €260mn (NYSE:DEO)

Why invest in Diageo

Diageo buys Don Papa rum brand for initial €260mn

TheRumLab Industry Newsletter Week #41 of 2023

Diageo Acquiring Don Papa Rum

Diageo buys Don Papa Rum as drinks maker continues drive to re-stock drinks cabinet with premium brands - CityAM

Prime Positioning –

Diageo set to acquire super-premium Don Papa rum brand : Moodie Davitt Report

Diageo Leans Into Super-Premium With Acquisition of Don Papa Rum

Diageo to Acquire Philippines Based Super Premium 'Don Papa Rum' Brand for $473 Million - Distillery Trail

Diageo to acquire super-premium dark rum, Don Papa Rum

Prime Positioning –

Diageo buys Don Papa Rum in $473 million deal