Coca-Cola Is Launching This for the First Time in Half a Decade

As more global food and beverage brands are forced to find new ways to connect with consumers, Coke's taking a fresh approach on its image.

Share a Coke: It's All in a Name. A CASE STUDY ON COCA-COLA'S BOLD NEW…, by BRITTON, Marketing + Advertising

The Universal Drink

Coke's Elusive Goal: Boosting Its Black Employees - WSJ

Evolution of Coke Bottles and Cans

13 Popular Zero-Sugar Sodas, Ranked Worst To Best

Coca-Cola marketing: Then and now

Coca-Cola's new flavour coming to Canada soon

How the Coca-Cola Bottling Co. was built to last in Chattanooga

Coca-Cola is bringing '100%' recycled plastic bottles to Canada. What does that mean?

Coca-Cola Life's demise always felt inevitable

Packaging through the years: How has packaging evolved?