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With just days to go until the Japanese release of the legendary Miyazaki Hayao's latest ― and final ― film, Studio Ghibli producer Suzuki Toshio explains the surprise decision to release the movie with no trailer and almost no marketing materials.
Studio Ghibli has been tight-lipped about its latest film, titled "The Boy and the Heron" ― the first feature in 10 years by Japanese anime legend Miyazaki Hayao. Ahead of the movie's Japanese release on July 14, producer Suzuki Toshio discusses the unorthodox promotional strategy.
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