How Solo Stove built a $400 million backyard fire pit company

This is Solo Stove. Known for its smoke-free backyard fire pits and camping stoves, the brand was started in 2011 by brothers Jeff and Spencer Jan. It's grown from Kickstarter campaigns to a $2 billion valuation when it went public in 2021 as Solo Brands under CEO John Merris. That same year, it acquired outdoor brands, Chubbies, Oru Kayak and Isle while generating about $404 million in revenue. Here's how Solo Stove turned fire pits in a multi-million dollar empire.
This is Solo Stove. Known for its smoke-free backyard fire pits and camping stoves, the brand was started in 2011 by brothers Jeff and Spencer Jan. It's grown from Kickstarter campaigns to a $2 billion valuation when it went public in 2021 as Solo Brands under CEO John Merris. That same year, it acquired outdoor brands, Chubbies, Oru Kayak and Isle while generating about $404 million in revenue. Here's how Solo Stove turned fire pits in a multi-million dollar empire.

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