The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

The Right and Wrong of Formula 1's Redesign, by Dennis Schmidt, Between Racing Lines

Formula 1 creates a sonic logo with the Chemical Brothers in 'fastest remix of all time

Formula One reveals new visual identity by Wieden + Kennedy

New Logo for Formula 1 by Wieden + Kennedy

The new F1 logo by Wieden + Kennedy London – Creative Review

From sonic branding to custom fonts – how companies win the branding game

Formula Money on X: According to the article below, the creative geniuses behind the new #F1 logo were @W2Optimism The team there was led by @Mr_Turley whose Twitter bio says he is

The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo by Wieden + Kennedy London – Creative Review

Formula Money on X: No one seems to like the new F1 logo but it actually could have been even worse. Here are some of the proposed designs and yes, ladies and

Wieden+Kennedy's creative team describe…

How Wieden+Kennedy is speeding up its Formula 1 design work using custom software